• Gay Travel Sites: here you are reaching gays & lesbians who may not have selected Ft. Lauderdale as their destination, but they are travelers and Ft. Lauderdale could become one of their top choices once they see your hotel's website!
• Regional Sites for the South Florida "Feeder Market": here you want to reach out directly to gays & lesbians living in some of the top markets visiting your region. They may use a site such as GayRichmond.com or ChelseaConnection.com to find out about what is happening in their local area, sometimes on a daily basis. By advertising to this select group, you are directly targeting those individuals who have a stronger tendency to travel to your destination.
• Ft. Lauderdale Sites that are used for local Ft. Lauderdale Information and Research: when someone does a search for "gay Ft. Lauderdale" on the Internet, they are going to land on a variety of sites with information about gay & lesbian Ft. Lauderdale. You want to be on those sites! If someone from out of town is planning on visiting Ft. Lauderdale, they are going to research events, local clubs, restaurants and above all else, a place to stay during their visit.
• General Gay & Lesbian Sites with a Travel Section: there are a variety of larger, general gay & lesbian sites, including 365gay.com, OutUK.com and more. They may have over 100,000+ visitors per month, but those visitors have a wide variety of interests. You want to tap into those visitors who have "travel" on their minds! Thus, a large, general gay & lesbian site with a travel section or a travel directory is a perfect place to advertise on. Keep in mind that the larger the site, the higher the minimum ad buy might be.

Gay & Lesbian Travel Sites
GayAway.com	125x125 button - $10 each
	Reaches 3,000 per month Avg CPM: $3.33
Gayjet.com	125x90 button - $200 for 10,000 impressions 2,500 e-mails - $200 per e-mail
	Reaches 5,000 per month Avg CPM: $26.67
LambdaResorts.com	125x90 button - $40 per month
	Reaches 10,443 per month Avg CPM: $3.35
Navigaytion.com	125x90 button - $230 for 10,000 impressions 2,000 e-mails - $460 per e-mail
	Reaches 15,000 per month Avg CPM: $27.86
Bluway.com	390x70 banner - $862.50 for 25,000 impressions
	Reaches 50,000 per month Avg CPM: $30.00

Total Banner Ad Reach:	83,443 gay & lesbian travelers
Total E-mail Reach:	4,500 gay & lesbian travelers
Total Cost Per Month:	$2,000.00 USD

Regional Sites for South Florida Feeder Market
The Loop	468x60 banner - $50 per month
	Reaches 1,500 per month in Charlotte area Avg CPM: $10.00
Bizbod Media	125x60 button - $225 per month for 50,000 impressions 2000 e-mails - $100 per e-mail
	Reaches 5,460 in Michigan area Avg CPM: $7.50
QueerTampa.com	125x60 button - $390 per month for 10,000 impressions 2500 e-mails - $200 per e-mail
	Reaches 9,456 per month in Tampa area Avg CPM:
ChelseaConnection.com	125x125 button - $300 per month for 10,000 impressions 1000 e-mails - $200 per e-mail
	Reaches 15,000 per month in NYC area Avg CPM: $30.00
GayRichmond.com	125x90 button - $250 per month for 10,000 impressions 1,200 e-mails - $100 per e-mail
	Reaches 20,000 per month in Richmond area Avg CPM: $32.50
DirectionGayQuebec.com	125x60 button - $250 per month 32,000 e-mails - $640 per e-mail
	Reaches 250,000 per month Avg CPM: $1.52

Total Banner Ad Reach:	301,416 individuals
Total E-mail Reach:	6,700 gay Canadian individuals
Total Cost Per Month:	$2,705.00 USD

Ft. Lauderdale sites that are used for Ft. Lauderdale Info/Research
GayLauderdale.com	468x60 banner - $30 per month 5,000 e-mails (sponsored) - $50 per e-mail
	Reaches 5,000 per month Avg CPM: $6.80

General Gay & Lesbian Sites With Travel Component
OutUK.com	468x60 banner - $700 per month for 100,000 impressions 3,000 e-mails - $150 per e-mail
	Reaches 60,000 per month Avg CPM: $8.67
365gay.com	125x90 button - $400 per month for 50,000 impressions
	Reaches 75,000 per month Avg CPM: $11.56

Note 1: What is a CPM? CPM stands for Cost Per Thousand.... it as an advertising industry standard used to price out how much it costs to deliver 1,000 ad impressions in any type of media (Internet, Print, Television, etc.). Thus, if it costs an average of $10 CPM on any given web site, that indicates that the cost to deliver 1,000 ad impressions on that site is $10. A $10 ad buy is a bit unrealistic, however. Most sites deal with a minimum of at least $50 to $100 per month in a typical ad buy, and the larger sites (those reaching 100,000+ people per month) often deal with a minimum of $500 to $1000 per month.

Note 2: What is an Impression? An ad impression is a way of measuring how many times your ad is viewed by someone online. A typical site may have 10 pages, and if your banner is on the top of all 10 of those pages, and one site visitor views all 10 pages, then you have received 10 ad impressions for that 1 person's visit. If 1000 site visitors do the same thing in one month, you will have received 10,000 ad impressions. If the site's CPM was $10, then you would have paid $100 for those 10,000 ad impressions to reach 1,000 people.

Note 3: The above is an example only. Your specific campaign will have its own mix of sites to advertise on, and your own selection of how many ad impressions you wish to purchase.